How We Rate UK Casinos

Our percentage match scores summarise how well each operator fits a game-variety and live-casino comparison. Here is what goes into them.

The eight criteria

UKGC licence

Required weight

Every listed operator must hold a valid UK Gambling Commission licence. Unlicensed sites are excluded entirely.

Game range

High weight

We assess slot count, table game variety and whether the lobby covers major categories beyond a single genre.

Live casino

High weight

Table count, studio quality (Evolution, Playtech, Ezugi) and variant depth — blackjack side bets, game shows, dedicated roulette wheels.

Mobile app

Medium weight

Native iOS/Android apps versus mobile web only, plus how quickly live streams load on a phone connection.

Game studios

High weight

Which providers are licensed on the platform — NetEnt, Pragmatic Play, Blueprint, Red Tiger and others shape what you can actually play.

Welcome offer type

Low weight

We note the structure (match bonus, free spins) without ranking operators by bonus size. Wagering multiples matter more than headline figures.

Customer support

Medium weight

Available channels (live chat, email, phone) and published hours. 24/7 chat scores higher than email-only.

Overall usability

Medium weight

Lobby navigation, search filters, game loading speed and how clearly responsible gambling tools are presented.

How percentages are calculated

Each criterion receives a sub-score from 0–100. Game variety, live casino and game studios carry the most weight because they are the editorial spine of this site. The overall match percentage is a weighted average rounded to the nearest whole number.

What we exclude

We do not score payment methods, withdrawal speeds or deposit limits. Those vary by account and change frequently. Our focus is the casino product itself — what you can play and how the lobby works.

Current operators scored

Spin Genie: 84% match
Kwiff: 79% match
Euromania: 76% match
William Hill: 91% match
Casumo: 88% match
Lucky Vegas: 81% match