Privacy Policy

Last updated: 2026-07-01

This policy explains what personal data Play Choice Archive (playchoicearchive.com) collects and how we use it.

Who we are

Play Choice Archive is an independent UK casino comparison website. Contact: hello@playchoicearchive.com.

Data we collect

• Technical data: IP address, browser type, device type, pages visited and referring URL
• Cookie data: preferences and analytics identifiers (see our cookie policy)
• Contact form data: name, email and message content if you write to us

How we use your data

We use technical and cookie data to understand how visitors use the site, improve content and measure affiliate referrals. Contact form data is used solely to respond to your enquiry.

Legal basis

We process data on the basis of legitimate interests (site analytics and improvement) and consent (non-essential cookies). Contact enquiries are processed to respond to your request.

Third parties

We may use analytics providers and affiliate tracking platforms. When you click an operator link, that operator's privacy policy applies from that point onward. We do not sell personal data.

Retention

Analytics data is retained in aggregated form. Contact messages are kept only as long as needed to resolve your enquiry.

Your rights

Under UK GDPR you may request access, correction or deletion of your personal data. Contact hello@playchoicearchive.com to exercise these rights.